Case Studies
Transformational Results for School Enrollment
How ISPG Helped a Faith-Based School Add 75 Students
The situation
Enrollment had declined to 151 students and the school’s financial stability was in question.
The problem
The marketing strategy was not producing enough qualified families
What ISPG did
Positioning
Qualified lead generation
Admissions training
Conversion improvements
The result
75 new students, high school added
The lesson
Money spent in marketing must be targeted and informed
How ISPG Delivered 100 Students To a Brand New School
The situation
New school just starting up in modest facility
The problem
How to convince families to enroll in a new school
What ISPG did
Targeted marketing
Admissions training
Conversion strategies
The result
105 new students, new school building constructed
The lesson
Effective systems produce results
How ISPG Resurrected a Small School’s Enrollment
The situation
Enrollment down to 29
The problem
Poor positioning, new leadership
What ISPG did
Built and executed targeted marketing
Redeveloped entire admissions process
Trained personnel
Removed obstacles to conversions
The result
42 students enrolled, school viability ensured
The lesson
Best practices systems, well implemented produces results
How ISPG Filled Grade Gaps in a Faith-Based School
The situation
Declining enrollment overall
The problem
Gender balance in two grades causing significant parent dissatisfaction
What ISPG did
Micro targeting
Conversion strategies
Admissions upgrades
The result
Robust gender balance in both grades, $500,000 in added tuitions
The lesson
Retention is as important as enrollment
How ISPG Produced $500,000 in Additional Tuition Revenue for a PreK-8th Grade School
The situation
Enrollment had declined to 75 students with several grades becoming too small.
The problem
Admissions was not converting inquiries into enrollment
What ISPG did
Recruited new Admissions personnel
Admissions training
Conversion improvements
The result
75 new students, facility expanded
The lesson
Money spent in marketing must be targeted and informed
How ISPG Filled a Kindergarten Class in a G&T School
The situation
Kindergarten always had five empty seats
The problem
Marketing was not focused
What ISPG did
Improved Positioning
Clarified the value proposition
Admissions training
The result
Full Kindergarten in three weeks
The lesson
Positioning and closing tools work wonders
How ISPG Helped a Montessori School Add 70 Students
The situation
Enrollment growth was stifled
The problem
Admissions and marketing weren't producing enough qualified families
What ISPG did
Developed an awareness program
Pointed marketing at specific families
Admissions training
The result
From 121 students to 191 students in three years, expansion of facility
The lesson
Existing personnel can produce with the right systems in place
How ISPG Recruited 33 Boarding Students for All-Girls School
The situation
Damaged brand reputation
The problem
Boarding facilities were 50% empty
What ISPG did
Market analysis
Messaging rehabilitation
Targeted marketing
Admissions training
The result
33 new students mid-year, $825,000 in added revenue
The lesson
Get ahead of messaging
Additional Success Stories
65 new students for a PreK-8th grade Montessori school
35 new students in the first 30 days for an all-boys 6th – 12th grade college preparatory school bringing with it over $300,000 in additional revenue for the school in its fiscal year.
7 new students for a specialist micro east coast middle school during Covid 19
12 new students in the first two months for a prek-8th grade faith-based school
9 new applications in the first two weeks for a small gifted and talented school.
$150,000 in new enrollment revenue for a K-12th grade school in a small community.
97% full PreK-8th grade school in a region where enrollments are down and schools are closing.
90% full preK-6th grade school in a region where the direct competitor’s enrollment was down 68%.
Our experience with more than 250 private schools over 20 years has given us the insight to develop a private school specific marketing framework with strategies that result in a greater volume of inquiries, better quality inquiries, and more enrollment for private schools.
We deliver on this using some or all of the following practices:
Assessing existing marketing initiatives and expenditures
Identifying, gathering and synthesizing vital data from school stakeholder groups
Constructing delivery methods to articulate your school’s message clearly to all constituencies
Energizing the community to champion your school
Addressing your website’s effectiveness and optimization
Integrating a comprehensive Digital Media strategy
Performing an insider’s assessment of appropriate, cost-effective media buys
Creating content for media, printed or electronic
Providing specifically designed software tools to measure metrics and evaluate marketing effectiveness
Training all relevant personnel on systems and processes
Typically, when the implementation of the enrollment management strategy is complete, annual marketing expenditures are reduced by 70% – 80% from prior years. The number of inquiries are up 50%–100%, the quality of inquiry is aligned with the vision of your school, resulting in much needed enrollment growth and significantly less consumption of admissions personnel’s time.
Email info@ispginc.com call 1-800-505-8929, or reach out via our Inquire Now form to discuss your school’s needs or to obtain additional information.