Upgrade your school’s marketing toolkit with strategies, skills and best practices designed specifically and only for private schools.
for ISPG’s “Full Factor” private school full day private school marketing workshop that will reveal in detail tried and tested strategies and practices in private school marketing today. From the latest in social media developments and website optimization to how to most effectively market your school internally and externally, this workshop will explain and demonstrate how you can recruit significantly more new students. ISPG has developed and successfully implemented proprietary marketing and retention strategies that has added hundreds of thousands of dollars to schools' bottom lines during these challenging economic times. Attend and learn the critical strategies and tactical secrets ISPG has shared with schools across the continent that attracts far greater numbers of qualified inquiries, and turns them into new enrollment!
In these difficult economic times, over the last two years our strategies and best practice methodologies have produced these results for private schools:
- 38 new students for a New York City Pre – 8th grade school in 2010. Increased annual revenues of $500,000. Attrition reduction from over 31% to less than 5% in the same year.
- 33 new students recruited midyear from October 2010 through February 2011 for an all-girl day and boarding pre-12th grade university preparatory school. Increased annual revenues of $825,000. Attrition reduction from 38% to less than 12% in the same year.
- 97% full Pre-8th grade school in a region where enrollments are down and schools are closing.
- 90% full pre-6th grade school in a region where the direct competitor’s enrollment was down 68% for 2010/2011.
Schools that implement ISPG’s proprietary systems are thriving...find out how! Register today to secure your place at the workshop.
- - Significantly increase the quantity of inquiries received by your school
- - Vastly improve the quality of inquiries received by your school
- - Most effectively market your school internally and externally
- - Implement strategies to retain your students longer thereby significantly reducing attrition
- - Effectively differentiate your school the way that families want to understand it
- - Design key messaging to attract more of the families that share your vision
- - Utilize your web site and social media to maximize recruitment opportunities
- - Produce media copy that has significantly broader appeal to the browser, reader or listener
- - Reallocate funds from the marketing budget towards the most effective methods of recruitment
- - Analyze the effectiveness of your marketing and retention activities and make immediate cost saving adjustments
8:00am – Welcome Presentation
8:15am – Key Messaging: A Critical First
9:30am – Internal Marketing: Is Everyone on the Same Page?
10:30am – The Power of Events: An Investment in the Future
11:30am – Questions and Answers
12:00 – Lunch Break
1:00pm – Social Media: The Influence of Information
2:00pm – Website Strategies and Optimization: Triple Traffic!
3:30pm – External Marketing: Leveraging Your Media Buys
4:30pm – Evaluative Tools: Closing the Loop by Analyzing Effectiveness and Impact
5:00pm – Questions and Answers
- Full Day of Professional Development in Private School Marketing
- Proven, Highly Effective Private School Specific Marketing Strategies Tools, and Skills
- Take Away How-To Binder With All of the Day’s Critical Data in it including ad scripts, key messaging ideas, print and electronic design ideas, marketing calendar software, and project evaluation software
- Certificate of Completion
- Chance to Win 5 Consulting Hours with Reed Sumida, ISPG Marketing Specialist, for Follow-Up on Marketing Implementation at Your School
- Parting Gift to Commemorate Your Participation
- Lunch, snacks and refreshments
Leaving this workshop you will know how to: 
