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 The most important priority for every private or independent school is the ability to attract students. Without sufficient student enrolment, a school can experience financial challenges, limitations in educational delivery, higher staff turnover and the constant concern about the future of the school.
To achieve additional new enrolment requires the development of an admissions infrastructure that maximizes the hard-earned inquiries coming into the school and converts them into enrolment. There are numerous bottlenecks in the process of admissions that create obstacles for enrolment. Our proprietary admissions strategy and process is very structured and efficient in its approach, leveraging what is already in place with new tactics and strategies that incrementally and immediately produce more enrolment and significant additional revenues for the school.
We will redevelop your admissions process from start to finish and include several other key school functions that are critical to the admissions function as part of the process.
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We review your existing systems and processes
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We identify and define with you the key elements of admissions
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"Reed Sumida spent several days with us and countless hours on the phone and in training with our new Director of Admissions. Reed fully maximized every minute that he was with us. (our enrollment is up 50%, attrition down 30%)"
Dr. Eileen Dietrich, Head of School, Geneva School of Manhattan.
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We review several key interrelated areas of your school's operations and recommend changes that will significantly increase the number of families who may want to enrol their children in the school
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We create an admissions pipeline
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We provide you with a highly developed admissions toolkit inclusive of several new programs developed specifically to widen your admissions funnel
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We deliver to you a manual for future admissions personnel to reference and be guided by
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We train everyone who may be involved in the admissions process
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We deliver marketing strategies to you that maximize your spending dollars, driving more families into your admission pipeline
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The end result is a school with a sophisticated admissions office that recruits, tracks, invites and enrols a far higher percentage of families than the other schools in your community who are trying to attract the same families
The impact of additional students is significant. The lifetime value of a student includes tuition, annual donations, the volunteer time put in by the family and the referrals they will make to the school. Most students remain at a school for 6 years. With this knowledge, consider the economic impact on your school of gaining new admissions using the $10,000 and $20,000 annual tuition fee levels as examples.
# of
Students |
Tuition |
1 Year 's
Additional Revenue |
Lifetime (6 Years)
Additional Revenue |
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1
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$10,000 |
$10,000 |
$60,000 |
| 5 |
$10,000 |
$50,000 |
$300,000 |
| 10 |
$10,000 |
$100,000 |
$600,000 |
| 20 |
$10,000 |
$200,000 |
$1,200,000 |
| 30 |
$10,000 |
$300,000 |
$1,800,000 |
# of
Students |
Tuition |
1 Year 's
Additional Revenue |
Lifetime (6 Years)
Additional Revenue |
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1
|
$20,000 |
$20,000 |
$120,000 |
| 5 |
$20,000 |
$100,000 |
$600,000 |
| 10 |
$20,000 |
$200,000 |
$1,200,000 |
| 20 |
$20,000 |
$400,000 |
$2,400,000 |
| 30 |
$20,000 |
$600,000 |
$2,400,000 |
If your school's tuition is in the $10,000/year range, the lifetime value of one additional student for tuition alone is $60,000, ten additional students brings $600,000 of additional revenue for the school. If your tuition is in the $20,000 range, the lifetime value is $120,000 with ten additional students bringing $1,200,000 in additional revenue for the school. Since many schools have spaces in their existing classrooms, there may be little additional expense in admitting these additional students. This could mean that the school can apply 100% of the revenue directly to its bottom line.
ISPG's work with schools produces these levels of results; results that have been life changing for the students and families who attend these schools. How can your school similarly benefit from additional new enrolment?
"Reed Sumida is a valuable resource for our school. His support to us during our admissions review process has helped us to more then double our enrolment rate. He is a knowledgeable professional and a key part of our school's success. I highly recommend his services to all schools that want to serve a larger population of students.”
Michael Bouchard - Head of School, Urban Academy
Take our Free Admissions Evaluation test by Clicking Here and find out how effective your admissions process is.
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